Intuitive interface

Administering your shop requires no special skills or programming knowledge. All you need to know is how to use a browser. WebAsyst interface is easy to comprehend and can be used by any one in your team or a company. It was built to be simple and easy to use every day.

Always the latest scripts version

WebAsyst software update technology was specifically developed to provide you with the latest updates and additions as soon as they come out. You can always access the latest release on our server. Whether there are security issues to be countered, or minor errors to be fixed, you do not need to play around with patches and install them manually, just use our standard update procedure. Whenever we become aware of issues requiring immediate action, our development team provides solutions quickly and makes them available directly.

Automated update procedure

Installing a new version release has never been so easy. Just click on “Update installation” link inside the Installer tool, and it will be downloaded and employed by your server automatically. No FTP downloads, no manual unpacking, no correcting your design changes after upgrade — we take care of all of this.

Integration with other WebAsyst applications

You can turn your WebAsyst Shop-Script into a full-featured intranet system. Functionality of Shop-Script can be extended with other applications that allow you to set up secure online file storage, keep short text notes, create corporate manuals and guides online, store photos and images and share them, keep your clients' contact information, manage issues and projects along with your team. In other words — organize effective collaboration of your company employees or colleagues and partners. Other applications are sold separately to be installed on the same server as Shop-Script.

All basic functionality, and much more

WebAsyst Shop-Script is used by more than 5000 online stores in more than 90 countries around the world. Our software has all features necessary to start selling without having to deal with technicalities and coding. WebAsyst Shop-Script includes features that our current clients requested, making it practical, powerful, and easy to use for everyday online commerce tasks. Our product is well scalable and is suitable for selling a single item or for a catalog containing thousands of products with hundreds of orders everyday.

Two different ways to sell

WebAsyst Shop-Script provides two different ways to offer your products — through your dedicated online storefront and using widgets.

Storefront is a well known model, where you have a web site dedicated to your products, presenting them in a structured way. Site visitors add products to a cart and place orders. The owner of the store is notified via email or SMS about new orders and processes them in the administrative backend.

Widgets — a new sales tool that allows you to add the ability to order your products from any(!) web page or a blog. Widget is basically a piece of HTML-code embedded to your other sites showing product info and an "Add to cart" button, and providing connection to your online store to process such orders. Site visitors will not have to enter online store to place an order.

Open source code

WebAsyst Shop-Script is based on PHP and MySQL. 

No programming required

You do not need to know single command in PHP or HTML to work with WebAsyst Shop-Script. All you need is a web browser.  You can change the look of your store by using the built in visual theme editor. Most editing is done by dragging-and-dropping of the page elements, and element properties (e.g. color or placement) are edited in pop-up menus. You also have full control of page elements through direct editing of cascading style sheet (CSS) files.

Security

We constantly keep track of newly discovered vulnerabilities and exploits by testing them against our software. This is an ongoing and repetitive process, both during development and after releasing. We use widely recognized scanner software, collect abuse reports from our extensive clients base, and take swift action in case of any security breach. Updates are issued within several hours, and become available immediately through standard script upgrade tools.

 

All for the sake of the customer!

The major goal of an Internet store (or any site for that matter) is to make visitors feel at ease and comfortable while shopping. We have created the front end of the store keeping this in mind. WebAsyst Shop-Script's interface is as simple as it can possibly be. Your clients will not have to think twice about how to find a product or place an order. Your goods are presented in a neat and straightforward manner.

Quick page loading

Average page generation time on most hardware is in the range of between one-tenth to one-half of a second. Of course this time may vary depending on actual server characteristics and number of simultaneous connections, but WebAsyst Shop-Script allows you to have a “thousand customers a day” site even on a shared hosting plan.

Intuitive interface

Finding what they are looking for is very easy for your customers, and there are several ways to do it. There is a standard tree like catalog of goods, simple name and description search. More advanced options include a parameter filtered search and a tag cloud.

Conveniently placed informational pages, a news column, a summary of cart contents and personal account entry form are placed where visitors are used to see them. This saves buyers time, and removes the learning curve from the shopping process.

Product comparison

Your store's visitors can mark a number of products on the page and compare them in a table. This is especially useful for items with multiple features and characteristics, e.g. digital cameras, cellular phones, or computers.

Products reviews and discussions

Your store visitors can voice their opinion on certain products, rate them, or follow RSS feeds of others opinions. Engage your shoppers to make a better experience for all site's visitors.

SEO — search engine optimized

WebAsyst Shop-Script generated pages are optimized for indexation by search engines such as Google. Pages are not overburdened with irrelevant information, all of the product info is properly structured into paragraphs, heading tags are used on the crucial pieces of information, images have their “alt” property filled with product names as well as page titles. If standard handling is not sufficient for your situation, WebAsyst Shop-Script allows you to set title, meta keywords, and meta description tag values for each page separately.

Using two or more interface languages will not hinder the index process, and all nationalized versions will be taken into account.

Sitemaps

Store back-end offers on-demand XML Sitemaps creation feature. Sitemaps file lists URLs of your website and allows search engines to crawl your site more intelligently.

User-friendly URLs

Store pages have comprehensible addresses that are easy to remember; e.g., www.mystore.com/product/apple-ipod/, www.mystore.com/category/computers/. This helps your users to understand the site's structure and memorize direct links, and is kindly taken by search engines, because pages with relevant words in their address are rated higher.

Product images

Image of a product is your best selling tool. Words cannot describe an item better than a picture to potential buyers. WebAsyst provides stunning image presentation functionality. You can assign an unlimited number of images to any product, and all of them will be shown on its page. A click on an image will enlarge it and show navigation controls without page reload.

Recommended products

Each product can have an unlimited number of other products associated with it. For example, you can offer accessories or extensions to a base product by providing direct links to them on a product page.

Customer feedback

Product pages have built in feedback form that can be used by site visitors to place a request for its availability or additional information. There is also a general feedback form that can be accessed from any page of the store.

Step by step ordering

Order placement process is broken down into several steps, making it easy to use and hard for your customers to get lost. Current stage (customer info entry form, delivery method choice, payment) is always visible on the time line. These pages are simple, do not distract your customer, and contain only relevant fields and choices to keep him focused on order finalization.

Noticeable shopping cart

Shopping cart content details are presented on top of faded out general page information. The cart has a list of goods in it, current total, and a large “Place order button”.

User registration

WebAsyst Shop-Script allows visitors to create permanent accounts in the store. Registered users can keep and reuse their contact info, view their order histories, and manage their accounts.

Tracking orders

The order's state can be checked by the customer using front end tracking feature, or the administrator can send automatic emails upon each step of the process.

Spam protection

All of the front end user forms are protected with captcha, requiring a real human to recognize and enter information shown on a distorted machine unreadable image.

General info pages

You can add an unlimited number of general information pages to your store. For example you may want to have “About us”, “Shipping and payment methods”, “Customer of the month” pages. Some of the sections are already present; e.g., news with RSS feed functionality, price list which contains all your products with their prices, and inventory on hand values.

Choice of the language and currency

Shoppers can choose a preferred interface language and currency from the list of options predefined by the store's owner, making your ecommerce site entirely international.

Link exchange

A separate section of the store allows you to collect links to other resources which want to exchange links with you. This helps to raise your page rank. Once a link is posted, it must be approved by the owner of the store and placed into appropriate category.

 

Order notifications via email and SMS

If turned on, both are sent immediately as order is placed. This allows you to be constantly informed of new orders and react to them promptly even if you are away from your computer. SMS notifications are sent through one of the gateway servers provided by Clickatell or SMS Driver. To enable this functionality you must sign up for an account with one of the mentioned systems. If you are using WebAsyst Shop-Script hosted service, you do not need to sign up for an account with SMS gateway provider. Average price for sending a single SMS message is 5 – 10 cents (US).

Everyday tool

Processing orders and contacting customers are tasks performed every day. WebAsyst Shop-Script was created with that in mind. Order and customer management tasks are easy to perform and require no special skills.

Customer records

Every registered user has a profile where his personal information is stored. This includes customer's contact info, delivery and billing addresses, order history, and total cumulative amount of purchases.

You can create groups and assign registered clients to them. Each group can be given a percentage discount on purchases. Customers can be moved from one group to another.

Export to Microsoft Excel and OpenOffice Calc

WebAsyst can export its catalog data to CSV format file, readable by electronic spreadsheet software. There you can edit it, analyze, or prepare it for import into other applications.

Order management tools made simple

Specific part of the administrative backend is dedicated to order management. All new orders are shown in a color coded list. You can assign different color and font formatting for each order status. Selected order can be set in process status, edited, canceled, and commented on or changed to any of the custom statuses you have set up. Every action can be accompanied by an email notification to the customer.

WebAsyst Shop-Script tracks history of order changes that can be later accessed by an administrator or a customer.

Order forms

Printable invoices are available online from both back-end (for store administrators) and storefront (for customers in "My account" and "My order status" pages).

Manual order creation

You can place orders on behalf of the customer. This is a convenient way to process phone orders.

Edit orders

Any of the order properties (e.g. delivery address, contents, total amount, discount amount, shipping charge) can be edited later by administrator.

Find on a map

WebAsyst Shop-Script integrates Google Maps ability to look up locations and obtain directions. This is a great tool for stores in large cities with their own courier delivery services.

Sales reports

Store owners can track their business progress with the help of graphic reports showing sales for a given period of time, most popular products, most viewed categories, and products placed into a cart most often.

Google Analytics

WebAsyst Shop-Script integrates Google Analytics tracking code that provides site owners with a vast volume of statistics on visitors and their behavior patterns. Enter your Google tracking code in the settings of the store to enable Google Analytics.

 

Widgets

Very powerful tools which allow you to embed shopping cart features into any website or blog.

Affiliate marketing program

Ask your customers to sell your products and motivate them with commissions. Your Affiliates will attract new customers and receive a percentage of sales attributable to them. Any registered customer can become an affiliate partner. You provide them with a special link to your store, they publish it on own resources (a blog, personal pages, sites they own) and any purchases made by referred visitors will be counted towards commission for the partner. WebAsyst Shop-Script keeps track of such referred sales automatically.

This is a great tool to increase your page rank by increasing number of sites referring to yours.

Send newsletters

News added to your store can be mailed to the registered customers. This is done automatically by choosing appropriate option at the time of publication.

Flexible discount system

WebAsyst Shop-Script allows you to set up different discounts based on single order amount, registered user group, or running total for all previous orders. First is applied if current customer order is over a certain predefined amount. Second is applied when customer has registered and has been added to a certain customer group by you. The last one is applied if total of the current and all previous orders of the registered customer exceeds a certain amount. This can be used to provide different pricing to your retail and wholesale customers, or entice customers to return once again.

Discount coupons

This is basically a code issued by the store administrator to be entered during order placement. This code can be valid for a single or multiple orders. Applicable discount can be set as a percentage of order amount or a fixed sum.

Cross-selling

Every item in your store can have a number of “recommended” products associated with it. Direct links to their respective pages will be presented in the frontend detailed product view.