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Why to have a Personal Email

What is a personal email address?

A personal email address is an email address where the email domain (the part that comes after “@”) is chosen by the user.  This part of the email address communicates where the address is located in the domain name system (DNS) and is referred to as the global part.  The global part consists of a host name and the top-level domain (TLD).  The part of the address before the @ sign is referred to as the local part and corresponds to the username of the email account.

Despite being one of the most valuable pieces of online contact information, many users don’t create a custom email address and miss an opportunity to elevate their professional reputation.  Instead, free email providers enjoy great popularity, even though such email addresses contain the name of the mail provider and as a result, aren’t highly regarded in a professional sense:

firstname.lastname@email-provider.com

With a free email account, you only have the option of choosing the local part of your email address. A personal email domain, on the other hand, gives you the opportunity to create an entirely unique address, for example:

firstname@lastname.com

firstname.lastname@company.com

What you should know about having your own email domain.

When registering an email domain, you can choose any top-level domain and an available domain name.  It’s worth noting that domain names under a TLD can only be assigned once. The choice of available extensions depends on the provider you choose.  If the name you want is already taken under a particular TLD, you can opt to use a different extension.  New domain endings (nTLD) offer users the opportunity to create an “expressive” domain name or one with a regional reference:

booking@your.hotel

info@company.newyork

Be aware that the respective TLD authority defines the rules by which domain names are formed.  All top-level domains can be formed with letters a-z, numbers 0-9, and hyphens.  There’s no difference between capital and lower-case.  Some TLDs also allow special characters to be in the domain, such as letters with accents.  Even though it’s possible to create IDN domains, using special characters in email domains isn’t generally recommended, as these domains can lead to problems with mail servers and email programs.

It’s best to choose a domain name that is simple and memorable.

Dos Don’ts

Dos:

• Concise – Avoid choosing a domain name that’s too long.
• Meaningful – Choose a domain name that effectively communicates your brand.
• Readability – Make sure your domain and address are easy to read and understand.

Don’ts:

• Redundancies – Avoid using the same words in the local and global parts of your email address, for example: firstname.lastname@firstname.lastname.com.
• Nicknames – Avoid using nicknames in professional contexts
• Easily forgettable – Try to choose a domain and username that are easy to remember.

Discover your new business name, check its availability, and claim it for yourself!

How can you benefit from having a personal email domain?

Having a personal email domain rather than an address from a free email service provider can offer many advantages. Personal email domains are:

• Professional - A polished image is key in having a successful career, and that applies to your online presence as well. Free email addresses with provider domains often convey an amateur image. Successful businesses and entrepreneurs generally use email domains. By customizing your email, you can ensure that your contact details are coordinated, creating a sleek and professional image that generates trust with customers. The most effective domains are either company-oriented or personal, for example:

employeename@company.com

info@company.com

department@company.com

jobs@company.com

• Concise - Free email companies provide email addresses with their domain to their customers, making it difficult to register a name that is unique and concise. Names are usually snapped up very quickly, so users are often forced to come up with long combinations of numbers and letters:

john.r.smith1957@free-email-service-provider.com

Long email addresses carry the risk of being misspelled or misremembered, whereas custom email addresses can be shorter, making them concise and more memorable.

• Permanent - With your own email domain, you are independent from free email providers, meaning that you can easily move a domain to a different provider if need be. In the United States, domain names count as intellectual property, meaning they’re legally protected. The same cannot be said for free email domain users, who are forced to change their email if the provider changes.

• Ad-free - Free email accounts often rely on advertising. Not only do the providers use their pool of customers to promote advertisements, these accounts are also easy targets for spam. A personal email domain, on the other hand, is based on a payment model, meaning that there are no advertisements and a smaller risk of spam.

• Safer - Cybercriminals also need a high hit rate if their malware (such as viruses or Trojans) is to have a big effect. Free email providers are a common target for hacking and phishing, but this risk decreases significantly with a personal email domain.

• Privacy and security - Free email you have no control over your email, so there is no security for your email.  It can be deleted anytime the company wants to do it.  And it is also not safe in terms of privacy, as the most used earning method of free email providers is by selling your data.

• Ads - are a primary source of earning only in free email, so if you are using a free email, then be ready for ads because, in a free email, you have to read any mail or your email. There will be ads in the dashboard.

• Typo-proof - Correctly configured email addresses with their own email domains can be far more reliable than free email addresses. Using a catch-all function, it’s possible to redirect incoming messages to a domain on a main inbox, even if the local part before the @ symbol is spelled incorrectly. This is essential in order to avoid losing important messages.

Bottom line if you are concerned about privacy and security then free email is not for you.

If you already have a website then setup an email for your website.  Very easy to setup and very secure.  Most cases it is free.

For free email I would suggest Proton or Tutanota or mailfence, otherwise paid service is the way to go.